When we start running a business there is a common question that arises in every business owner’s mind how to make my business grow and we all are familiar that there is a limite audience to target in every “Brick-and-mortar” type of business. There is only a limited number of business owners who are familiar with ‘Google My Business And know how It can be Beneficial in day today’s cut-throat digital industry for them. Now if you’re looking to Thrive your business and Build amore robust customer foundation through Google My Business, Let’s just start doing business online.
In an emerging digital world, the choice to convert an offline business to an online business is driven by the compelling need to adapt, innovate and reap the numerous benefits that the online sphere provides. this conversion opens the door to a broad audience, smooth accessibility and helps to set up brand authority.
As the name suggests, It is a free tool offered by Google that enhances business and manages their online presence across Google Search and Maps. One of the best use of GMB its ability to make better local search engine optimization (SEO). When users search anything regarding services in their surrounding area, then GMB listings appear leading in the search results, providing businesses with a prime opportunity to capture the target market.
Try to search for something on Google. For example, search for the Best Restaurants nearby to my area. (See the right side of the search result is Google My Business). In this, we can see Google provided a list of some restaurants based on customer reviews, ratings and keyword relevances, website authority, user engagement and the overall user experience of the page.
GMB helps to list your business profile for consistency acrossGoogle Maps, Google +, and Google Search.
Search engine optimization is a set of strategies that particularly Focuses on Improving the Reach and Ranking of your website’s Webpage in Search Engine Research pages. The ultimate role of SEO is to enhance a Website’s organic search ranking so that it appears higher in search results when user search regarding relevant terms. and that will enhance or increase the ranking leading to increased visibility, traffic, etc.
Taking advantage of Google My Business (GMB) involves your business profile to enhance reach and engagement. Here are some steps you can follow :
1) Provide Proper Description
You should provide proper information about your business profile, including accurate address, phone number, website, and business hours to make it easier for costumers
2) Photo Gallery
Good Quality photos of your business, Products, and services as Pictures help the most in attracting the “Atmosphere Oriented or Vibe-conscious ” Costumers.
3) Updates
Regularly create posts with Upcoming events, discounts, offers, and promotions, and engage your Costumers informed and Updated.
4) Reviews
To start your business you should have proper information regarding your services so that it can be beneficial for targeted options to reach them easily and quickly.
5) Responding & Monitoring
Questions that customers ask should be Answered properly and ASAP and Provided with Proper and Helpful Information.
6) Proper Location
Ensure your given location is accurate on Google Maps so it can be easy for Costumers to reach you easily.
7) Targeting Information
Using proper keywords in your Google MY Business (GMB) listing can help improve your business’s visibility, Reach local search Results. Such as detailed Categories, Products and services Local Content etc.
9) Link Building
Building a network of inbound links fromreputed websites, which signifies the website’s authenticity
and relevance.
10) Technical SEO
Ensuring that a website’s technicalaspects such as site speed, user-friendliness and site structure are optimized for User experience.
Start your business with Google My Business Today
After getting a clear understanding of exactly What Google My Business is, How it performs and How it can be beneficial for you to increase your Business Growth. You can now see How useful free tools can be for local marketing. Get your Google My Business account now and stand out from your competitors and invite a greater number of clients on the World’s most widely used search Engine.
